Social Media Engagement and Strategies
Social media engagement is essentially like a long-term relationship. You can imagine a committed and lengthy relationship takes dedication, readiness to adapt, the ability to think about the future and ensure the other party involved is happy for years to come.
Social media strategies is the practice of Initiating, Planning, Executing, Controlling and closing the work of a team to achieve specific goals or meet specific success criteria at the specific time.
Why Social Media Strategies?
1) Building a well defined plan.
2) Establishing task schedule.
3)Minimising cost and maximizing Resources.
4)Enhancing and Ensuring Quality Delivery.
5)Managing Risk.
To set Smart Goals , just consider these 5 points. Consider these points before setting a goal
1. Specific
2. Measurable
3. Achievable
4. Relevant
5. Time Bound
*Smart* is actually the acronym derived from the above.
Social Media Process for Goal Execution.
1) Initiation/conceptualization.
2) Planning
3) Execution and implementation.
4) Monitoring and controlling
5) Closure
Initiation
This is the where you would develop the blueprint or proposal as the case may be. It's important to make a vision plain, clearly stated, and have it as a document for record purposes. Keeping in mind that the shortest pen is longer than the longest memory.
Planning:
This is where you would consider the following:
Time Constraints:
( how long will I be spending on the actualization of these idea from start point to the end point.
Resources:
This is where you would consider things like;
I)The cost Implications
II) Personnel: such as Content creators, community Managers, pubic Relations, Support Teams. etc
Execution / Implementation:
This is the stage that your flight would get off the ground.
For example, As a social media and engagement strategies part of the steps under execution process could be:
-Getting social media certifications, content marketing certifications, email marketing, digital marketing etc
-Launching a digital marketing brand or logo like: logisticsconner.blogspot.com
-Kicking off your marketing phase: The action stage where u stop talking and start doing.
First of, Initiate a Conversation. This is quite easy but giving a response that would be favorable without losing your audience is very important as such you need to setup a team to give professional response and keep the engagement e.g
Content Creators: These folks develop, ideate and schedule your social content. Using a social media calendar helps planning across all teams and keeps you active on social.
Community Managers: Who’s there to handle a hostile customer or major news about your brand? Hopefully you have community managers to control situations and keep experiences positive.
Public Relations: To get your brand the appropriate exposure through bigger channels, you need public relations managers. This person would handle customers, clients and businesses all alike.
Sales and Enablement: If someone is interested in your brand, but wants to know more, where do you send them? Sales and enablement can provide specific content to drive engagement among interested parties.
Support: Things break and having someone control and update the situation is critical. Your support members are always available in a pinch and ready to put out fires.
Monitoring and controlling:
This is where you would track the budget and compare the proposed budget with actual budget.
Conclusion:
The processes of project management helps to attain clarity.
It helps perfectly capture your ideas and plan in the perfect light and it help you to be more organized effectively and efficiently utilizing your resources( which enhances your level of productive.
For instance,
Workable strategies in view of covid -19 as a potential Social media strategist
1) I will suggest you engage more via - *Email marketing*, this is the way going forward. Most people are offline, while some are managing data due to the pressure of covid-19. So, you need to send the messages directly to their mailbox so that anytime they come online they would see it.
2) However, You also need to be sophisticated in your contents And artworks
3) Major guest speakers have a way of attracting people's attention. So, make their pictures on the artwork Center of attraction.
4) You could also look at having artworks for count down for the events
5) You could also work with influencers prolly Liaise with the PRs around you.
6) Whatever you're putting out to the public should meet professional standard .
7) You could add *Master* to the Webinar name Like, HR MASTER Webinar Session/ Series, with a red indication that it's FREE
8) Implore participants to engage on the post before the commencement of the session on platforms .
9) Participants who abide by this rules and make meaningful contribution can be given surprising packages or recognitions.
10) You should also consider the roles of all stakeholders involved and the priority of their roles.
11) Encourage fans, followers, participants to use hashtags to boost visibility of your brand or posts.
12)Before the execution of a project, liaise with all stakeholders and get their permission and understand their vision and cross reference it with your objectives and the scope of the project.
12) Review the strategies and budget and circulate to everyone involved in the project for the purpose of accountability and for everyone's own record keeping and approval.
13) You could also use *Slack* app for your Webinars. Slack is designed as an online workspace for collaborations between employees and people who want to share ideas.
In as much that you would want to hold on to your whatsapp group, I found out that in the future of work experts have predicted, *Slack* is going to be one of the tools to be employed in working remotely. As it does not only provide a better platform but also prepare us for the future
Final suggestion is to avoid fake social media engagement. It happens when brands decide to buy followers. There are plenty of companies offering guaranteed high-quality followers for your account. Unfortunately, these people are not real; hence any long-term relationship will not be established. It is like paying people for coming to the exhibition. They will look at your masterpiece, but will never buy anything or visit your future events. Be careful about your reputation and define strategies and social media engagement only as real interactions with users
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